Paris, February 2026 — Novaspace’s <em>Capacity Pricing Trends, 8th Edition finds the satellite connectivity market has entered a Post‑Capacity Era, where bandwidth is no longer the basis of differentiation. Starlink’s vertical integration and cost compression are accelerating this shift, resetting competitive expectations across the sector.
“The market has moved beyond capacity as a differentiator. As supply expands and economics converge, the real battleground is end‑user pricing and integrated service delivery,” said Grace Khanuja, Manager at Novaspace. “By accelerating this shift, Starlink is forcing the entire industry, and terrestrial MNOs, to rethink where and how value is created.”
With global supply rising and cost bases falling, capacity pricing is now on a structural downward trajectory. Data‑driven applications face the steepest declines due to low‑cost NGSO supply, while legacy video markets confront their own structural pressures as consumption patterns evolve.
In this environment, $/GB has become the defining metric of competitiveness. Starlink’s sub‑$0.30/GB pricing is resetting industry benchmarks and driving broader adoption of regional pricing, promotions, and flexible service tiers. As satellite broadband approaches cost parity with terrestrial connectivity in rural and underserved areas, competition is expanding beyond the satellite sector itself.
As bandwidth commoditizes, hardware economics and service integration are emerging as the new engines of competitive advantage. The terminal ecosystem – from localized manufacturing to specialized hardware and bundled service – is becoming a strategic priority, blending network, device, and user experience into a unified value proposition.
With cost structures converging and value shifting downstream, the winners in this transformed market will be those that innovate at the terminal, service, and user‑experience layers.
About the Report
Novaspace’s Capacity Pricing Trends, 8th Edition delivers the industry’s most comprehensive view of how satellite capacity and service‑level pricing are evolving across regions, applications, and infrastructure types. The report analyzes the structural forces reshaping pricing-most notably the impact of Starlink’s cost base and service model-and provides a data‑driven foundation for commercial strategy, procurement, and competitive benchmarking.
The study offers a detailed assessment of service‑level pricing across regions and applications, including an in‑depth review of Starlink plans and associated price points. It tracks how pricing parameters have shifted over the past 12–18 months and establishes best‑fit pricing ranges and standard reference prices across markets and use cases.
Executives and commercial teams gain:
- Clear visibility into structural price declines and emerging competitive benchmarks
- Regional and application‑specific pricing ranges to support procurement and deal modelling
- Comparative insights into Starlink’s pricing architecture and its impact on market dynamics
- A defensible reference framework for forecasting, pricing strategy, and partnership decisions
About Novaspace
Novaspace is a global leader in space consulting and market intelligence, formed through the merger of Euroconsult and SpaceTec Partners. This strategic move combines the distinctive strengths of both entities to significantly amplify our international presence and service capabilities. With over 40-year legacy of expertise in guiding public and private entities in strategic decision-making, Novaspace offers end-to-end consulting services, from project strategy definition to implementation, providing data-led perspectives on critical issues. Novaspace presents an expanded portfolio of services, featuring combined expertise in management and technology consulting, top-tier executive summits, and market intelligence. Trusted by 1,200 clients in over 60 countries, with offices strategically located in Bangalore, Brussels, London, Montreal, Munich, Paris, Singapore, Sydney, Tokyo, Toulouse, Bangalore, and Washington D.C.
Media Enquiries:
Olivia Garnier | Communications Lead | olivia.garnier@nova.space